(by Deepak Raj Pandaya)
The curiosity to have a better understanding of the dynamics between business and government and my desire to experience it first-hand led me to opt for the internship position at Jaguar Land Rover (JLR), UK, which is one of our partners in PRIMO (Power and Region in a Multipolar Order) project. Internship in JLR provided a perfect platform to know these dynamics and helped me understand better how the business and governments interact with each other. Theoretically, as a researcher of social science and international relations, I always knew that the political, social, economic and geopolitical trends of the world are important aspects of consideration for big business organizations like JLR. But knowing them practically as an individual researcher, working through direct and indirect involvement with the organization and its core team has been all-together a very different and enlightening experience. Complexities lie in details and it need real time solutions and quick actions, is an important lesson, which I have learned by working with the dynamic team of Government Programmes.
I did my research report on “Trans-Atlantic Trade and Investment Partnership (TTIP): Opportunities challenges and its impact on the production and export of European automobiles” where the research looks into various opportunities and challenges for automobile industry seen in the ongoing debate and negotiations of the proposed trade agreement between the EU and US (TTIP) looking into both tariff and non-tariff barriers. It further studied consequences of the trade agreement to the European automobile industry looking specifically into production and export of automobiles. Two regions: Mexico of NAFTA and CEE of the European Union are taken into account to study investment options for automobile manufacturing taking TTIP into consideration. A great deal of economic, political, social and legal aspects are tangled together and these need to be studied in detail while making any business decisions especially at the time when there is a Free Trade Agreement (FTA) in existence or under negotiations. With Brexit under process a lot of things have changed and will change for JLR and UK industries. However, many underlying principles and theoretical elements of negotiation, government relation, communications and political analysis will remain similar for the automobile industry.
To conclude: In all aspects of business the world is rapidly changing faster than ever before. Technology and globalization have taken a front foot on being key drivers to these changes. The most important aspect for automobile industry while making a major investment decision or other decision is largely in consideration with its supply chain system. However under the changing circumstances for any major or minor decision-making, industries also need to think beyond the supply chain system and carefully study and calculate the political scenario. For a sustainable business, a clearer and better understanding and analysis of global political and economic changes will keep any industry a step ahead in competitiveness.